HAPPY MAG

HAPPY Magazine is a fashionable glossy magazine based in Yekaterinburg, Russia, published since 1998. It focuses on fashion, trends, popular places, and personalities.

The main theme of this issue was the concept of the DNA of the Urals, highlighting the strong, interesting, and diverse individuals of Yekaterinburg. As planned, I incorporated elements into the DNA structure that I associated with the people of the Urals, as I envisioned them. I expressed these associations through color, lines, and the size of forms, with the objects themselves representing elements of DNA. They interact, influence each other, and evolve into a kind of ecosystem.
Yekaterinburg
2019
Made on
Tilda